Bodega Santa Cruz de Alpera launches a new label for its most renowned wine brand: Santa Cruz de Alpera. In an event that took place on 23 June at the Blu Hotel Puerta de Almansa, the team of our winery presented to the media, partners and authorities the new labels that will be used for all the wines of this range of wines.
For this special evening, Bodega Santa Cruz de Alpera screened a video summarising the essence of this range of wines, known as ‘los del Camaleón’, which from 2009 to 2023 have been the calling card of our winery in many places in Spain and also in many countries that have imported Santa Cruz de Alpera wines.
Our colleagues Raúl Sánchez, field technician of the winery and Diego López, winemaker of Bodega Santa Cruz de Alpera, evaluated in this exciting video how the idea of the previous labelling of the Santa Cruz de Alpera brand came about and the reasons that have led to renew the image in the year 2023.
In addition, we also leave you this video with a summary of some of the best moments of the event that we lived last June 23rd in Almansa: thanks to all the people who came to be with the whole family of our winery in this special day!
